Practical Advice for
Irish Business Owners
No fluff. Actionable guides on booking systems, websites, SEO, and digital growth — written specifically for Irish SMEs.
Choosing an online booking system in Ireland: what to compare, and what actually matters
Calendly, Setmore, Acuity, Phorest, Fresha or something built into your website — the honest differences between them, and the questions worth asking before you commit.
WordPress, Wix or a custom build? An honest comparison for Irish small businesses
All three can produce a good website. The difference is who carries the maintenance, what it costs over three years, and how much of your own time it takes. Here is the trade-off, stated fairly.
Why you get website visitors but no calls — and how to work out what it is costing you
If people are finding your site and not ringing, the problem is usually one of four things. Here is how to identify which, and how to put a number on it using your own figures rather than someone else's average.
Automated booking for Irish service businesses: what it does, and what to check on GDPR
What automated booking actually automates, where it helps a small service business, and the data-protection questions worth asking any supplier before you hand over your client list.
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